Our team assisted a company which markets advanced technology that enables industrial robots to work safely alongside manual laborers.

The company asked Bush Consulting Group to identify ‘killer apps” – the best opportunities for driving rapid adoption and sale of the technology based on the quantified value delivered to customers. In assessing a wide range of industries and plant configurations, the Bush team concluded that packing operations – which are often floor-plan constrained and which can be highly variable in their workflows – offered attractive economics for customers, especially when initial investment is considered.

Since our engagement, the client has repositioned its technology and sold many systems focusing on this application.